Since its creation in 2011, MoroccanTan has successfully captured the Australian and New Zealand markets and while growing in many European countries, recently held its official UK launch at the flagship Professional Beauty London Expo 2014.
The launch was seamless, with Professional Beauty organisers complimenting the MoroccanTan team on a wonderful presentation and contribution to the 2014 expo. Of course, the spray tan professionals were the real judges and our presence at the expo was met with real enthusiasm and excitement.
The stand itself was inundated with fake tan enthusiasts keen to get to know the MoroccanTan brand. Visitors were educated on both the range and the MoroccanTan philosophy; infusing powerful organic antioxidants such as argan oil, rosehip oil and incorporating it with natural aloe vera, vitamin E and eco certified DHA to restore the skin’s moisture and provide a beautiful, long-lasting premium tan. Our three MoroccanTan models displayed the flawless results throughout the expo to the delight of attendees.
“The support and excitement over the brand was amazing. We could not have asked for a better launch at Professional Beauty London in February. The team received compliments on the brand from consumers, salons and wholesalers alike,” explained International Marketing Manager, Jessica Stoeska.
The success of the Expo launch was further evident with the website receiving high traffic within the days after the expo and subsequent growth on our social media channels, particularly Facebook.
We would like to thank all the spray tan professionals who visited us. We are excited to build upon our international relationships and establish additional European representation so we can continue sharing the MoroccanTan experience worldwide.
MoroccanTan is next being exhibited at the Belgium Esthetica Expo, Dusseldorf Beauty Expo among a number of other beauty expos in the coming months.